I lead engaged + impactful teams that talented creatives love to work on, and successful companies love to work with.
Thanks for stopping by! I’m currently in the process of refreshing my case studies, but below you can find highlights from projects I’ve led in recent years. Read more about my experience or contact me to see more of my work.
Merchants That Go Beyond | An April 2023 exhibition in Washington D.C. featuring DTC merchants who’s purpose goes beyond profit. The gallery was part of a 360 experience my team and I developed and executed for the annual ChargeX commerce conference, presented by Recharge. (Full case study coming soon.)
BEYOND
Turning transactions into relationships| Recharge helps online merchants get the most value from their customers through repeat purchases and optimized buying experiences. As Creative Director, I led a multi-functional design and content team through a rebrand, category repositioning and move to multi-product. (Full case study coming soon.)
Recharge
Fintech startup for teen banking | I led branding, messaging, positioning and MVP product design for the digital bank. Copper helps teens establish a financial footprint by giving them a way to earn, save, and spend - all in one place. A learn by doing model gives teens freedom & parents control. (Full case study coming soon.)
COPPER
Humanizing the connected car | As part of a multi-year effort leading design for Azure Maps, my team and I collaborated with the Microsoft Voice AI team to reimagine navigation and productivity for Volkswagan. (Full case study coming soon.)
AZURE + VW
Relieving generational poverty | Former Microsoft CEO Steve Ballmer and his wife Connie started this NGO to improve economic mobility for children who are disproportionately likely to remain in poverty. I led branding and messaging that draws from togetherness within a city’s micro-communities. (Full case study coming soon.)
BALLMER GROUP
Enabling efficiency through IoT| Partnering with product teams for indoor maps, digital twins and remote monitoring, I helped tell the Smart Spaces story. This prototype demonstrates the endless potential of Azure’s API’s in creating sustainable buildings of the future.
MICROSOFT SMART SPACES
Skincare of the sea | As part of a series of demo stores for Recharge Payments, I led the creation of several brands that could be used to demonstrate the platform’s commerce capabilities. These included branding, packaging, copy, and site development.